{"id":2126,"date":"2022-01-16T16:38:44","date_gmt":"2022-01-16T16:38:44","guid":{"rendered":"https:\/\/webfree.us\/?p=2126"},"modified":"2022-01-16T16:38:45","modified_gmt":"2022-01-16T16:38:45","slug":"kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired","status":"publish","type":"post","link":"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/","title":{"rendered":"Kellogg&#8217;s launches accessible cereal boxes for the blind and visually impaired"},"content":{"rendered":"<div class=\"sf-entry-content\">\n<div id=\"essb_displayed_top_1761877047\" class=\"essb_links essb_counters essb_displayed_top essb_share essb_template_tiny-retina essb_1761877047 essb_width_flex essb_links_center essb_nospace print-no\" data-essb-postid=\"73893\" data-essb-position=\"top\" data-essb-button-style=\"icon_hover\" data-essb-template=\"tiny-retina\" data-essb-counter-pos=\"hidden\" data-essb-url=\"https:\/\/lacriaturacreativa.com\/2021\/07\/14\/kelloggs-lanza-unas-cajas-de-cereales-accesibles-para-ciegos-y-personas-con-discapacidad-visual\/\" data-essb-fullurl=\"https:\/\/lacriaturacreativa.com\/2021\/07\/14\/kelloggs-lanza-unas-cajas-de-cereales-accesibles-para-ciegos-y-personas-con-discapacidad-visual\/\" data-essb-instance=\"1761877047\">\n<ul class=\"essb_links_list essb_hide_name\">\n<li class=\"essb_item essb_totalcount_item\" style=\"display: none !important;\" data-essb-hide-till=\"100\" data-counter-pos=\"hidden\"><span class=\"essb_totalcount essb_t_r_big essb_total_icon essb_icon_share-tiny\" title=\"\" data-shares-text=\"compartidos\"><span class=\"essb_t_nb\">3<span class=\"essb_t_nb_after\">shared<\/span><\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<p>Following an initial trial in 2020, Kellogg&#8217;s is ready to launch its accessible boxes for the blind and visually impaired in the UK. And how it works? Well, the packaging includes a color code that can be scanned with a smartphone to reproduce the ingredients, nutritional information, allergens and other information included on the label.<\/p>\n<p>Kellogg&#8217;s has decided to use NaviLens technology, which works in a similar way to QR codes: its application allows you to scan the color codes to transmit information through audio.<\/p>\n<div id=\"arve-gT2bX8yanh4\" class=\"arve-wrapper\" data-mode=\"normal\" data-provider=\"youtube\">\n<div class=\"arve-embed-container\" style=\"padding-bottom: 56.250000%;\"><iframe class=\"arve-iframe fitvidsignore\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/gT2bX8yanh4?iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=1&amp;autoplay=0\" name=\"\" width=\"480\" height=\"270\" frameborder=\"0\" scrolling=\"no\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<hr \/>\n<p>These boxes will begin to appear on the shelves of supermarkets in the United Kingdom at the beginning of 2022. An advance in terms of inclusion that the brand intends to share with other companies, passing on its experience to improve the accessibility of supermarkets for blind and disabled people visual.<\/p>\n<p>The idea for this packaging came from a meeting between Kellogg&#8217;s and children from a Liverpool school for children with sensory disabilities. There, they set out to find a solution that would help them overcome the barriers of vision loss in everyday moments such as grocery shopping.<\/p>\n<p><a href=\"https:\/\/webfree.us\/wp-content\/uploads\/2022\/01\/Kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-73898\" src=\"https:\/\/webfree.us\/wp-content\/uploads\/2022\/01\/Kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually.png\" alt=\"\" width=\"900\" height=\"559\" \/><\/a><a href=\"https:\/\/webfree.us\/wp-content\/uploads\/2022\/01\/1642302632_593_Kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-73896\" src=\"https:\/\/webfree.us\/wp-content\/uploads\/2022\/01\/1642302632_593_Kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually.png\" alt=\"\" width=\"900\" height=\"566\" \/><\/a><a href=\"https:\/\/webfree.us\/wp-content\/uploads\/2022\/01\/1642302635_760_Kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-73897\" src=\"https:\/\/webfree.us\/wp-content\/uploads\/2022\/01\/1642302635_760_Kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually.png\" alt=\"\" width=\"900\" height=\"604\" \/><\/a><\/p>\n<hr \/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>3shared Following an initial trial in 2020, Kellogg&#8217;s is ready to launch its accessible boxes for the blind and visually impaired in the UK. And how it works? Well, the packaging includes a color code that can be scanned with a smartphone to reproduce the ingredients, nutritional information, allergens and other information included on the label. Kellogg&#8217;s has decided to use NaviLens technology, which works in a similar way to QR codes: its application allows you to scan the color codes to transmit information through audio. These boxes will begin to appear on the shelves of supermarkets in the United\u2026<\/p>\n","protected":false},"author":1,"featured_media":2127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[16],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":2}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kellogg&#039;s launches accessible cereal boxes for the blind and visually impaired - Web Designer News - Curated tools for designers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kellogg&#039;s launches accessible cereal boxes for the blind and visually impaired - Web Designer News - Curated tools for designers\" \/>\n<meta property=\"og:description\" content=\"3shared Following an initial trial in 2020, Kellogg&#8217;s is ready to launch its accessible boxes for the blind and visually impaired in the UK. And how it works? Well, the packaging includes a color code that can be scanned with a smartphone to reproduce the ingredients, nutritional information, allergens and other information included on the label. Kellogg&#8217;s has decided to use NaviLens technology, which works in a similar way to QR codes: its application allows you to scan the color codes to transmit information through audio. These boxes will begin to appear on the shelves of supermarkets in the United\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Designer News - Curated tools for designers\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-16T16:38:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-16T16:38:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webfree.us\/wp-content\/uploads\/2022\/01\/kelloggs-cajas-accesibles.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/webfree.us\/#website\",\"url\":\"https:\/\/webfree.us\/\",\"name\":\"Web Designer News - Curated tools for designers\",\"description\":\"Free Webtools, Extensions and Web Design\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/webfree.us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/webfree.us\/wp-content\/uploads\/2022\/01\/kelloggs-cajas-accesibles.png\",\"contentUrl\":\"https:\/\/webfree.us\/wp-content\/uploads\/2022\/01\/kelloggs-cajas-accesibles.png\",\"width\":720,\"height\":405},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/#webpage\",\"url\":\"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/\",\"name\":\"Kellogg's launches accessible cereal boxes for the blind and visually impaired - Web Designer News - Curated tools for designers\",\"isPartOf\":{\"@id\":\"https:\/\/webfree.us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/#primaryimage\"},\"datePublished\":\"2022-01-16T16:38:44+00:00\",\"dateModified\":\"2022-01-16T16:38:45+00:00\",\"author\":{\"@id\":\"https:\/\/webfree.us\/#\/schema\/person\/30245fe1b1457466ea9e326e7c3f9fe3\"},\"breadcrumb\":{\"@id\":\"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/webfree.us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kellogg&#8217;s launches accessible cereal boxes for the blind and visually impaired\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/webfree.us\/#\/schema\/person\/30245fe1b1457466ea9e326e7c3f9fe3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/webfree.us\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64e02e50a9f45a5bd4ded8d6f6b1a8a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64e02e50a9f45a5bd4ded8d6f6b1a8a2?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/enter.vg\"],\"url\":\"https:\/\/webfree.us\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kellogg's launches accessible cereal boxes for the blind and visually impaired - Web Designer News - Curated tools for designers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/webfree.us\/kelloggs-launches-accessible-cereal-boxes-for-the-blind-and-visually-impaired\/","og_locale":"en_US","og_type":"article","og_title":"Kellogg's launches accessible cereal boxes for the blind and visually impaired - Web Designer News - Curated tools for designers","og_description":"3shared Following an initial trial in 2020, Kellogg&#8217;s is ready to launch its accessible boxes for the blind and visually impaired in the UK. 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