Every year, Pantone announces its color of the year with which (supposedly) they reflect and forecast the trends that we will see in the coming months. And if in previous editions the chosen colors have been more or less predictable, this time, it is a tone that has taken us completely by surprise. Why? Well, because it is the first time that the Pantone Color Institute has created a new color for its “Color of the Year” program.
That said, it’s time to introduce the PANTONE 17-3938 Very Peri, a shade that “brings a new approach and insight to the blue color family by embracing the qualities of blue and featuring a purplish-red hue.” This color is presented as a “symbol of the spirit of our current global era and of the transition we are living today” in which it is difficult to differentiate where our analogue life ends and the virtual one begins.
“With trends in gaming, the growing popularity of the metaverse and the rise of the art community in the digital space, PANTONE 17-3938 Very Peri illustrates the fusion of modern life in correspondence with color trends in the digital world and as together they manifest themselves in the physical world and vice versa “, they explain from Pantone. For her part, Leatrice Eiseman, executive director of the Pantone Color Institute, defines it as a color that “shows a cheerful and lively attitude, as well as a dynamic presence that awakens the courage to create through imagination.”
On the color selection process, the Pantone Color Institute conducts an in-depth study and trend analysis every year in search of new influences. This search is carried out in different fields such as the entertainment industry, art exhibitions, fashion, graphic design, tourist destinations, lifestyles, gaming and entertainment trends, and socioeconomic conditions.